Proximity analysis solution helps to plan the activities in specific radius or proximity of location, address, or city. It plays a crucial role for marketing and campaign site selection and campaign execution planning for businesses. It becomes even more beneficial when it gets implemented with CRM applications in business. It helps to leverage proximity functionality with use of your client’s contact database for a strategic and efficient plan of your marketing activities and maximize return on spending for the marketing drive.
Sales and marketing teams can use them to organize field visits and campaigns. Real estate industries use them to offer better alternative locations to their customers. Hotel, travel and tourism businesses use them to offer various accommodation options and places to visit etc.
“OEPL Proximity Analysis” module enables embedding location map and proximity analysis around selected locations into “SuiteCRM” where your marketing users can view the contacts and address points based on given radius of proximity search criteria and use the outcome to maximize effectiveness of your marketing and sales team efforts.
